This design is based on 3 elements: (1) the Gala’s core theme – Road to Hope; (2) the UNICEF Canada’s tagline – For every child health, education, equality, protection; and (3) the existing UNICEF brand. We combined these three elements into one unified design. The thin line acts as a winding path, out of which emerge four young figures.…
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Challenger Manufacturing underwent a re-branding, including a name change, requiring the redesign of key print and electronic promotional materials. The logo re-design was based on new company name: Odra Sweepers. After extensive client consultation and competitor analysis, the final logo uses a colour palette born out of the national pride of the engineer-owners, and a stylized image of…
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The 2007 logo is made up of two iconic scenes: one of Calgary and one of Namibia. The two locations, though unique in culture, language, customs, and landscape, are unified, under the starry sky. They have the same hope for a world united for its children; united in its fight against AIDS. Like the birds in…
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We used an icon of Africa, the Umbrella Thorn Tree, and a flock of birds to represent the gala event. Those attending the gala gather with a common goal: to build a place for hope. The Umbrella Thorn is one of the most widely distributed Acacia trees in Africa. It is said that stands of this tree…
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As Le fournil Bakery reopened in its beautiful new space, it needed a new logo and an identity system that would reflect its growth and maturity towards an important and iconic figure in its community. Because every element within a design communicates the brand it represents, we worked closely with our client to appropriately position the company, establishing a unique brand character and identity materials that…
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As the first Pediatric Dentistry clinic established in Calgary, Dental Care for Children is proud to provide Calgary’s young patients with a warm, friendly, and family-oriented dental experience that includes oral care, preventative care, and education. Our logo combines an abstract representation of a sun with a smile, and a suggestion of the healthy tooth through the…
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Our client asked us to experiment with logo alternative that expressed one or more of the four elements: earth, wind, water, and fire as metaphorical essentials for creativity. Creativity sparks. Ideas catch fire. Creativity allows for ideas to flow, like wind and water. The final design combines the visuals of a fire spark and the paths made by a circuit…
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Waterton Industrial Ltd. conducts quality control and weld inspection for the energy sector and oil and gas. The company’s core principles of “integrity” and “efficiency” are expressed through the thickness and stability of the “W” and the “I”, while the core value of “safety” is expressed through colour choice and layering. The strong vertical line unifies the composition: this company has an unshakable,…
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Go Pro Experience is an exciting new startup in Calgary, Alberta aiming to provide quality rental services of high-end Go Pro gear and accessories to outgoing individuals needing to document their adventure, capture excitement, and create new memories. Go Pro experience provides equipment that helps individuals make their experiences theirs. The logo for Go Pro Experience literally expresses the aims of…
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Dr. Graas and Dr. Swanlund are a proud dental team focused on creating a comfortable, friendly, and caring environment for their patients. They are current with the latest industry research and practices so they can offer evidence-based choices and direction for treatment – the best practice for quality oral health and building strong lasting patient relationships. The Graas & Swandlund…
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