Odra Street Sweepers
Challenger Manufacturing underwent a re-branding, including a name change, requiring the redesign of key print and electronic promotional materials. The logo re-design was based on new company name: Odra Sweepers. After extensive client consultation and competitor analysis, the final logo uses a colour palette born out of the national pride of the engineer-owners, and a stylized image of the sweeper – the focal point of innovation for this business.