Le Fournil Bakery

As Le fournil Bakery reopened in its beautiful new space, it needed a new logo and an identity system that would reflect its growth and maturity towards an important and iconic figure in its community. Because every element within a design communicates the brand it represents, we worked closely with our client to appropriately position the company, establishing a unique brand character and identity materials that afforded both the freedom and flexibility for future growth, as well as maintained the trust and confidence of existing, loyal customers.

The logo illustrates core qualities of minimalist and urbanist elements and principles, emergent out of our client meetings and subsequent research: clean, minimal, urban, space, and functional.