GoPro Experience
Go Pro Experience is an exciting new startup in Calgary, Alberta aiming to provide quality rental services of high-end Go Pro gear and accessories to outgoing individuals needing to document their adventure, capture excitement, and create new memories. Go Pro experience provides equipment that helps individuals make their experiences theirs.
The logo for Go Pro Experience literally expresses the aims of the company by using a simplified Go Pro camera as the primary visual element. The logo is a simple use of a traditional word-mark and symbol stack, framed within a stabilizing ground. Bright colours create contrast and interest. Blue is often considered a calm colour, but here we’ve intentionally contrasted it with the vibrancy of the orange, creating an energetic “pop” visual effect.