We used an icon of Africa, the Umbrella Thorn Tree, and a flock of birds to represent the gala event. Those attending the gala gather with a common goal: to build a place for hope. The Umbrella Thorn is one of the most widely distributed Acacia trees in Africa. It is said that stands of this tree show areas of good soil and good grasses.
This logo was very flexible: we were able to increase the number of birds and change the shape of the flock in response to a layout’s needs, thus, representing the growth of the Chefs community over the years.