Our Process

Step 1: Getting on the Same Page

Every project begins with a meeting. We can meet you at your office, one of the great coffee shops yyc has to offer, or over Skype. We will ask you a bunch of questions, so we can better understand you, your business, or your organization. We will take notes, and may ask you for additional materials, if needed, to be sent over email. After our meeting, we will begin our research process. We may use questionnaires, interviews, or competitor audits, or conduct visual or investigative research. Our goal is to nail down your project’s technical and functional parameters and define the constraints of the design problem. We use this information to write a project brief, to be shared with you, which will help us align on design goals, setting the foundation for a design proposal. Basically, we check in with you to make sure what you meant to tell us, we heard.

Once the project brief is approved, we can establish a formal partnership around your design project needs.

Step 2: Ideation & Refinement

At this stage, we begin exploring preliminary design concepts for your project, based on the direction you’ve given us and on our own discoveries and research. We brainstorm and sketch our little hearts out, exploring meaning, pushing visual boundaries, and innovating around look and feel options and stylistic treatments.

Step 3: Feedback and/or Testing

Once we’ve created concept alternatives, we will present and discuss them with you, collecting your reactions and input. We will go through three rounds of concept refinement, moving towards the final design.

We will user test or gather feedback, as needed, and according to a pre-negotiated frequency and schedule.

Step 4: Implementation

Logo design: Once the final design has been approved, we design and implement an identity system implement across all the required deliverables: print, web, motion, environment, packaging, etc. We work with and supervise suppliers and their work so you don’t have to.

Website design: We will code your website or work with outsourced programmers. We can also do a strategic hand-off of our designs for subsequent implementation by your programming team. Ongoing maintenance, especially in the case of web design, may be an aspect of the project, or can be determined under a separate agreement.

Step 5: Project Completion

Our process involves a project debriefing (exit interview) to review the process, project outcomes, strengths and weaknesses, and (if appropriate) additional opportunities. We will archive your project files for you, and ask you for feedback on our approach.

We can design what it says. We can design how it works. We can design how people find it. We can design how it looks. We can design it all.